Bōwman Media highlighted in Opera Canada in an article about Classical Music Publicity

Joseph So wrote an article on publicity for singers in the current issue Opera Canada. Here’s a peek and some quotes highlights!

“As an artist, it’s my job to communicate to my audience on stage,” says El-Khoury, who is singing Micaëla in Santa Fe Opera’s Carmen this summer. “Lizzie’s job is to help me communicate what I do artistically on stage to the public, presenting me as who I am.” Claire, performing Mozart’s Donna Anna at this year’s Glyndebourne Festival adds “I travel all the time, and it’s very helpful to have someone to organize my online material, update my website and arrange photo shoots.”

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“A former singer herself, Bowman understands the psychology of the singer, and having gone to the conservatory with some of these women singers, it makes establishing relationships and building trust a lot easier. It also doesn’t hurt that she has seen the business from all angles, having worked for a time as the administrative assistant to the head of a major opera company.”

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“Honesty is something I strive to put into every message I get out to the public – honesty from me and from my client” (Bowman). Soprano Layla Claire, one of these clients, is likewise adamant about staying true to herself: “I never talk to LIzzie about creating an image or a brand, to be honest, ” she says, “My brand is who I am, and I don’t feel the need to make up anything.” Likewise, soprano Leslie Ann Bradley, is realistic about the power and limitations of promotion. “Publicity can get you hired, but ultimately it’s the quality of your work taht gets you rehired.”

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